The Power of Pull according to Steve Rubel
CREATE RESOURCES THAT INFORM THE CONVERSATION
When it comes to information, consumers will increasingly have a general ambient awareness of things they don't care about. However, they will go deep into pockets of passion. Brands can stand out and be more discoverable by becoming digital curators in a given niche -- and doing it well. They can work to separate art from junk (...).ADOPT RATHER THAN INVENT
Although it offers a lot of reward, creating content is work. This can be mitigated by finding digital assets that consumers are already using, remixing it and/or partnering with its creators to give it further lift (...).WRITE FOR SEARCHERS, NOT JUST READERSMost of us still write for readers. But in the pull economy, we need to also write for searchers. One way to think of it is that Googlers are looking for "how to get rid of roaches," not necessarily for "bug spray." We can suggest using Google Trends and Twitter Trends to learn how people express themselves, and map language accordingly.
That's what the power of pull is all about.
via steverubel.com
Interesting thoughts by Steve Rubel.
